To operate in the 21st century as if it is still the 20th is certain death for most businesses. Not instant, but certain. And it was certainly this practice that led two of the largest publishers to combine their lot. The resulting business will have to change all the same, but it's easier to navigate these waters as a single raft (of the Medusa variety, but a raft nonetheless) than as a flotilla.
To operate in the 21st century as if it is still the 20th is certain death for most businesses. Not instant, but certain. And it was certainly this practice that led two of the largest publishers to combine their lot. The resulting business will have to change all the same, but it's easier to navigate these waters as a single raft (of the Medusa variety, but a raft nonetheless) than as a flotilla.
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